Friday, 12 January 2018

Welcome to the first blog of 2018



Happy New Year and welcome to our January Newsletter, January is traditionally the SALE month and at Sheer Bliss we are no exception with a massive 50% off selected lingerie, nightwear and swim wear quick though as they are selling very fast!
Did you over indulge during Christmas and decided to hit the gym??? Or walk those extra pounds away???  A sports bra is a must, they really do significantly help in breast pain and bounce whilst exercising and we have a selection of Panache and Freya Sports bras.  Our sports bra go from a B cup to an H Cup and the Freya running pants make a great set.

As well as the SALE we also have new collections arriving daily from Fantasie we have Charlotte with this pretty floral print, Bra to the H cup £35 with matching on trend maxi brief and normal brief ...

Also from Fantasie we have the new season Rebecca Lace with the deep lace back and the smoothing cup this is the perfect bra for under all clothing in Ivory and black.  Bra to the G cup £44 with matching brief and thong.

From Prima Donna we now have a full stock of best selling Deauville in natural, café latte, black and winter grey with matching brief, hotpant and thong

If you are thinking about fund raising for your charity or school or would like to host a Sheer Bliss Fashion show we are available for all of these.  We hold Charity shopping events in our boutique and we are available for Sheer Bliss Fashion Shows at your Charity event or fund raiser.  Please either call in or email for more information.
Finally, may I wish you all a Happy, Healthy and lingerie filled 2018.
Love Jayne XxX                             

Tuesday, 14 November 2017

Christmas Wishes from Sheer Bliss


Welcome to the Christmas Wish blog from Sheer Bliss .. which is our November and December News ...

We have so many beautiful new collections ..

From Marie Jo,  Blossom in this beautiful delicate pink with a Japanese inspired flower
A to E cup, Brief & Thong and stunning body to the C cup

From Prima Donna, Golden Dreams gives you the look you have always dreamed of: sensual, feminine and très chic. But there’s more: a fine golden thread that really brings out your feminine curves. A golden tip for the festive season!
Bra D to G cup, Brief & Thong

From Fantasie, be bold and beautiful in the striking Leona collection, showcasing three coloured embroidery in sunset tones on a sophisticated black base.
Bra D to G cup £40 Brief, Thong and Suspender

Also from Fantasie, a born romantic, Sienna in a timeless black colourway invites you to be seduced by intricate Swiss corded embroidery, featuring a cascading floral design.
Bra C to H cup £48 Brief & Thong

From Freya the Soiree Lace bralette, an exciting new shape for Freya lingerie. The fashion forward style is crafted with stretch geometric lace on both the body and cups, alongside a plunging neckline and underwires to offer perfect shape and uplift without push up in cup sizes C - G. A half moon charm perfectly completes the look. Brief, Thong & Suspender  Bralette £36

Also in this range from Freya Refined and luxurious, discover the Freya Soiree Lace high apex bra. The flattering design offers a plunge frame made in sheer fabrics for a lighter look while still providing great support and forward projection Bra D to G cup £34 Brief, Thong, Short & Suspender


From Wacoal Lace Affair's underwire bra showcases intricate cross-dye lace, featuring a two piece cup with vertical seams to provide great fit and support. Open seams also offer a flat fit, great for layering under slim fitting clothing. Bra D to F cup £46 Brief, luxury Thong & Chemise

From Elomi,  Matilda is a lingerie drawer essential offering uncompromising beauty and support, returning in a striking purple hue for the new season.  Bra to the K cup £40 & Brief

Also from Elomi, Morgan This signature collection offers great support topped with delicate stretch lace and decorative bow detailing.  Bra to the J cup £38 & Brief

For the Festive season we also have some very different Boudoir pieces, including, chained cups and thongs, split cupped bras, pearl thongs and more .. Please ask to see this range, here are just a couple of examples from these ranges

We also have a fabulous selection of Nightwear including new collections from Vanilla.  Gorgeous cuddly dressing gowns and stunning new slippers .. which all make perfect gifts.

Hosiery by Falke is a must for the festive season, in various deniers and colours, including stockings and hold ups

We are currently running our Christmas wish list so please call in, select a few pieces, leave your choices with us and then send your loved one in to make the final decision.  It's the perfect way to shop for the festive season, you can also ring to order 01423 869096 and all our gifts are boxed for the festive season.

Finally, we are opening late for the Knaresborough Christmas light switch on FRIDAY 24 NOVEMBER until 6.30pm, all that day we will be running special surprises in the boutique so please call in for a glass of bubbles and look out for our social media posts with more details about that day in Sheer Bliss.
I hope to see you very soon

Love Jayne
Sheer Bliss

Wednesday, 11 October 2017

October News


Welcome to the October News. 
As you are all no doubt aware October is Breast Cancer Awareness Month and as usual at Sheer Bliss we are supporting this cause again, we have our Bra Bank in store all year around but this is just a reminder in this month of awareness, that you can bin your old bras with us and we will send them off to raise vital funds in the fight against a cure for Breast Cancer.
New arrivals for October include best selling Prima Donna Deauville, this season in submarine, bang on trend with matching brief, thong and short
From Lingadore, this new collection of push up bras, in chocolate browns, rusts and grey A to F cup and this season also includes these gorgeous satin shirts with matching  brief and thong and their new season chemises and gowns are pretty special too ...

There are also many other new collections in, from Marie Jo, Maison Lejaby, Fantasie, Freya, Wacoal, Scantilly, Sapph to name a few ... Please come and take a look
With the nights drawing in, why not book one of our exclusive shopping events, the details are all on the website at it is a fun evening to gather your girlfriends together and either enjoy some discount for your selves or to raise funds for your group or charity.  Or for more information please email me at
We are also delighted to be supporting the Sir Robert Ogden Centre charity fashion show which this year is to be held on 9 November at the Royal Baths Chinese, last year this evening was truly fabulous and they are aiming for bigger and better this year and all for this vital centre for cancer care and therapies in our local community, more details can be found at please buy your ticket ASAP they sold out completely last year, very quickly.
Finally, if you are not on our VIP mail list please send me your email address to for all our offers and special events.
Love Jayne
Sheer Bliss

Tuesday, 12 September 2017

September News from Sheer Bliss


Welcome to the September News from Sheer Bliss, the first big announcement is that we have a new website (hence why you now see the news in the form of a blog!!)

Please take a look hopefully the new look site gives more information into our services.

We have had a very busy summer in Sheer Bliss with all our existing, wonderful and loyal customers but also lots of new faces, so thank you to you all for shopping with us for your swim and summer lingerie requirements.
We still have plenty of swimwear and beachwear in the boutique so if you are heading off for some Autumn sunshine please call in we will be able to help.  Our sandals are all currently half price, only £12.50 per pair in the sale.

So we move onto new season and its always exciting to get new season lingerie in the boutique, we are stocking for the first time Maison Lejaby, its utterly stunning, the lace detail is so exquisite.
This set goes from D to G cup, with matching thong, brief and suspender.


From Fantasie we have the gorgeous Mariana in shades of pink and cornflower
Bra D to G cup matching brief and chemise

From Prima Donna Neroli in Midnight with this stunning gold overlay
Bra D to H cup  Brief  Thong  Luxury hotpant  with matching dress and body

From Marie Jo Avero is in the boutique in the season colour of Night Grey
Bra A to F cup  Brief, thong, hotpant

To name just a few of our new season lingerie.  Please call in for more information, new season brochures and to look at all the new stock.

You can also follow us on our
Facebook page
Twitter feed

Finally, why not book one of our shopping evenings?
We provide the wine and nibbles,  talk about bra fitting and give 10% of the takings to your chosen charity or 10% discount to you and your friends on the evening, with the long winter nights ahead of us this is a great time to book and get some discount on our fabulous new season lingerie, nightwear, swimwear and leisure wear.  Sheer Bliss shopping nights are available to book any week day night.
Please call Jayne on 07794 529169 to book or email me at

I hope to see you in Sheer Bliss very soon.

Love Jayne

Wednesday, 10 May 2017

When Gok Invited Sheer Bliss to his Fashion Brunch

                            WHEN GOK INVITED SHEER BLISS

It’s not every day you receive a phone call from one of Britain’s most iconic fashion provocateurs; Gok Wan. However, we were honoured to be invited to his current international tour of the ‘Gok’s Fashion Brunch Club’ as a brand in which we would be asked to showcase some of the most fabulous pieces we sell. The Brunch was all about empowerment of women and a selection of stunning outfits from local independent businesses (something which was at the forefront of Gok’s endearing and hilarious speech.) Not only was it a pleasure to be involved with such a well organised, beautiful event but the opportunities to empower women and make them feel amazing in their own skin through the addition of a fabulous fitting bra just showed us how important and in some cases life changing it was.

Having chosen a selection of outfits which we thought would represent the shop well and promote the idea that lingerie can change an outfit through the essential fit whilst still being beautiful, we headed to the Queens Hotel in Leeds to meet with Gok’s stylists to create the final looks for the show. The following day we were briefed early in the morning by Gok himself, which was then followed by a run through and after everything was set and ready to go and final adjustments were made, the reception began to fill up with excited women who were eager to view the collections, and of course, Gok himself. 

As the show began and beautiful pieces from mother of the bride outfits, to millinery and bridal wear took to the runway, women cheered excitement over the stunning pieces. The first half of the show was quickly over and Gok began to talk to the crowd in the interval about body shapes and holiday style. The masterclass on body shapes lead to one ‘top heavy’ woman in particular facing the stage, embarrassed and almost ashamed of her shape. The answer to this; a poor fitting bra. Not only did she have an incredibly small waist hidden by her breasts but also, a quick adjustment of her bra straps and the woman's body as well as confidence would be completely transformed. Her new found confidence and small waist was only down to one thing, the fit of her bra, and this is a common factor which we find in women. Once you find a bra which fits right and supports you fully, you will be surprised at how much it can modify your body shape and as a result, the confidence within yourself. 

The fit of a bra is essential for all women, and you also need to take into account the shape of your breasts, as this can effect how your bra looks. If you are top heavy, like the woman at the event, this means you carry a higher amount of weight in the top parts of your breasts. This can sometimes make finding the right bra difficult as you don’t want your breasts spilling over the top of them. In this case, we would suggest a bra with a smooth, rounded cup which will cover the breast a little more to create a seamless look. Or maybe, a lace trim which would come up a little higher covering more breast tissue, this can also be a successful look. It’s important to have full support from your bra straps as well as the band around your rib cage as all 3 areas should help give a lighter feel and more supported outcome, creating a much more comfortable wear. This outcome will also contribute to your breasts sitting in the correct place resulting to a much smaller waist than what would be achieved with a poor fitting bra. This not only therefore transforms the body but also increases the confidence tremendously, which in our opinion, is what it’s all about.

After what felt like a group therapy session from ‘Auntie Gok’ the second half began, where a selection of our pieces took to the runway.  Women cheered in support of the confident and fabulous models including curvy, thin, old and young women who loved their outfits from the get go. Once the show was finished and all 80 outfits from the independent boutiques had been shown, the crowd of women were overjoyed with the entire experience and the transformation in confidence Gok had achieved with some of the ladies. 

Overall, a fabulous day was had by all and being a part of it was such a pleasure in so many ways from showcasing beautiful pieces, to meeting Gok himself as well as his marvellous team. The event was a fabulous way to promote independent, local businesses as well as the empowerment of women who entered the room with little confidence and left feeling amazing and beautiful. 

Tuesday, 17 May 2016

Swimwear with Sheer Bliss

Do you need help with finding the best Swimsuit for your body shape???

When it comes to clothing, there are few things that give women more anxiety than the swimsuit.
Finding the right suit or bikini can go a long way to quieting that anxiety and that's exactly what we do at Sheer Bliss.
Here' a little guide to help the process ....

Small Bust??  Less-endowed ladies, you can pretty much wear any style regardless of how supportive.  Stick to suits that have a bit of padding or boning to add contours or try busy patterns or ruffles for a little enhancement without any added material.

Straight Figure?? Narrower figures need not worry about balancing proportions and can wear nearly anything they want.  But if its curves you're after, consider adding dimensional details like cut outs and bold prints to create the illusion of a more hourglass shape.

Tummy?? Feeling a little self-conscious about exposing your midsection? (Honestly, who isn't?) Don't shy away from swimwear - options from one pieces to tankinis and yes even bikinis, come in cuts so flattering you'll feel confident flaunting your figure.

Full Hips & Thighs?? Balance out a bottom-heavy figure with bold patterns or colours on the top that draw the eye upward.  Watch out for cuts like boy shorts that hit straight across the thigh, instead look for suits with higher cut leg lines.
Large Bust??  If you're on the better-endowed side, look for suits that offer plenty of support, just the way a bra would.  Wide, adjustable straps, underwire boning and cup size is best.

At Sheer Bliss we pride ourselves on giving the very best advice for your body shape and provide a complimentary styling and fitting service, please call in to see our vast range of swimwear, beachwear and resort wear.

Sheer Bliss
14 High Street
North Yorkshire
HG5 OEQ    

Tel: 01423 869096

Friday, 15 April 2016

Wedding Lingerie

Choosing the perfect underwear for you wedding day is an absolute must for a bride. 

Lingerie is the foundation of making a good outfit look great and as such there are many things to be taken into consideration.

Some wedding gowns don't need bras if they are heavily corseted but some do and if you feel more comfortable wearing a bra or basque under your gown, there are many styles to consider and try.
Luxurious briefs are a must on a wedding day, whether your choice is a string, a brief, a full brief or a corset style brief, it's nice to indulge.  At Sheer Bliss we will help you decide which is perfect for you, your body shape and your dress.

Suspenders too are a lovely addition and with the deep waspie styles you can create a great silhouette which gives a stream line look under your gown.

Since your wedding day will leave you feeling on top of the world, we believe you should start your new life as a Mrs with a touch of luxury indulgence.  When whisking your new husband/partner to the bedroom, you want to look as amazing in your lingerie as you did in your gown. 


And so to the evening ....
What ever your style it's lovely to add a little seductiveness to your wedding day, we have a lovely selection of silks, satins and cottons to do just that .. Come and try and let's make your evening extra special.

Last but not least, no brides’ lingerie is complete on her wedding day without the traditional wedding garter.  This is a great opportunity for your something blue, if you’re going along with the something old, something new tradition.

For more help, advice and styling for your wedding day please call into our boutique

Jayne xXx